These are external links and will open in a new window. No, you didn t imagine it. Post Malone was really advertising Crocs on his Instagram this week. Posty says he sold out in 10 minutes - but Crocs told Madge to DM them, so she s probably being sorted out with her own pair. It s not the first time a celebrity has seemingly gone against their personal brand to promote something weird you probably wouldn t link them to.
- Celebrity endorsements gone bad
- The 25 Weirdest and Worst Celebrity Product Endorsements
- Six companies that have dumped celebrities from advertising deals
- Post Malone s Crocs and other strange celebrity endorsements
- Celebrity food and drink endorsements are fuelling childhood obesity
- How to get a celebrity to endorse your product
- The best and worst celebrity endorsements
- Celebrity Endorsement Agreements
Celebrity endorsements gone bad
Please contact customerservices lexology. Consumers are no strangers to seeing products and services endorsed or promoted on popular social media platforms by high-profile celebrities. Most celebrities have hundreds of thousands and in some cases, millions of followers with whom they are able to communicate instantly and in real time. This marketing opportunity has not gone unnoticed by brand owners and advertisers seeking to reach a targeted audience quickly and easily, enabling them at the same time to cash in on the image and reputation of the popular celebrity in order to create a positive association with their brand.
It sounds like a win-win for the brand owner and celebrity alike but, due to the personal nature of social media, it is not always clear to the consumer whether a celebrity is commenting on a branded product or service because they are under a contractual obligation to so do or because of their sincere and genuine appreciation for it.
A material connection could be a business or family relationship, monetary payment, or the gift of a free product. So what is the position in the UK? Therefore, companies must comply with the provisions of the CAP Code when running promotions on their own social media pages and when using celebrities to make claims about their products. To put it another way, celebrity endorsements on social media will generally be viewed as marketing communications within the remit of the Advertising Standards Authority ASA , the independent advertising regulator that ensures compliance with the CAP Code.
This does not mean that advertisers are prevented from using celebrities to endorse products and services on social media platforms. It simply requires transparency on the part of celebrities to clarify to consumers when endorsements are paid for marketing communications rather than personal messages. Whilst complying with the CAP Code, advertisers and brand owners should also bear in mind that a one-size-fits-all approach across all social media platforms is not appropriate, as most platforms have their own differing rules regarding endorsements.
By contrast, a few months later, the ASA upheld a similar complaint relating to a Twitter-based campaign run by Nike where Wayne Rooney was paid to make promotional tweets, including: The ASA found that the Nike sponsored tweets were not obviously identifiable as promotional messages for which Rooney was paid. As such, advertisers should not consider paying celebrities to promote products or services on their personal Facebook pages regardless of whether they disclose the commercial nature of the communication or not.
Take home message: If you would like to learn how Lexology can drive your content marketing strategy forward, please email enquiries lexology. Receiving it certainly makes my life a lot easier. Back Forward. Share Facebook Twitter Linked In. Follow Please login to follow content. My saved default Read later Folders shared with you. Register now for your free, tailored, daily legal newsfeed service. Celebrity brand endorsements on social media - what are the rules?
Stobbs IP. United Kingdom June 29 Stobbs IP - Carrie Bradley. Deepa Vallabh Cliffe Dekker Hofmeyr. Watch now. Related United Kingdom articles Using celebrity endorsements in social media: Selling on Social: How does advertising and social media currently coexist? Social media: Login Register Follow on Twitter Search.
The 25 Weirdest and Worst Celebrity Product Endorsements
Of course, these are just a few of the many celebrity brand endorsements negotiated worldwide every year. In fact, it s hard to name a consumer product or industry that isn t engaging high profile celebrities to promote their wares. This isn t by any means a modern phenomenon — Hollywood actors from the s onwards have promoted cigarettes, clothing and perfumes — but as with everything else in life, the way brands engage with star names is continually evolving and becoming smarter. For some, such as Zoella and Giovanna Fletcher, they ve become famous simply for blogging, vlogging and posting to sites such as Instagram whilst amassing literally millions of followers. Brand endorsements and relationships with high-profile media personalities work because people idolise celebrities. When famous people are seen in advertisements promoting a new product, audiences are prompted to buy that product, either subliminally or directly.
Please refresh the page and retry. P op sensation Britney Spears signed a two-year deal with soft drinks maker Pepsi in , but soon annoyed her bosses when she was spotted on several occasions drinking Coca Cola.
Six companies that have dumped celebrities from advertising deals
Before he became famous for all the wrong reasons. He fronted a series of commercials for the car rental corporation throughout the s alongside other celebs including Jamie Lee Curtis. Two years later, the athlete was arrested — and eventually found not guilty by criminal court jury — for the murder of his ex wife and her friend Ronald Goldman. The sportswear brand announced its decision not to renew its deal with the former England captain last month following allegations he racially abused Anton Ferdinand during a match against Queens Park Rangers last season. The time Olympic Gold medallist came under fire after a picture surfaced online showing him smoking cannabis at a party in Southern California in The software giant roped in comedian Jerry Seinfeld to spearhead its ad battle against Apple in
Post Malone s Crocs and other strange celebrity endorsements
If you change your mind, here s how to allow notifications:. Stay in the loop! Get breaking news and big stories on your desktop. Notify Me. When prompted, click "Allow" you can always change your mind later. Search The Web Search Aol. The best and worst celebrity endorsements. Sarah Coles.
Celebrity food and drink endorsements are fuelling childhood obesity
William Adoasi, founder of ethical watch brand, Vitae London, outlines how to make the most of celebrity endorsements when starting up. William Adoasi and Richard Branson. Ever since advertising began celebrities have been paid to promote products. We started by creating a list of celebrities who shared similar beliefs and passions to us. We reached out using a variety of channels; social media, email, etc. We sent a short, friendly message clearly outlining our idea and proposal.
How to get a celebrity to endorse your product
The life of the rich and famous looks easy and carefree from the outside, but we never know just how our favorite rappers, singers, and actors are faring financially year over year. Someone who might be on top one season is suddenly grabbing every endorsement deal possible the next month, just to make ends meet. But hey, we have to respect the hustle sometimes. When the fee is high enough, even A-listers will hawk a lame soda or acne cream when it comes down to it. We have the marketing teams and the enormous budgets of brands like Proactiv, Pringles, Brisk, and more to thank for some of the most random celebrity endorsements ever created. Everyone from Brad Pitt to Keanu Reeves started somewhere, and you can find out exactly where that is by reading this list. While these endorsements are surely bizarre and nonsensical, they also are often entertaining and sometimes even work in their utter hilarity.
The best and worst celebrity endorsements
Having worked in PR for more years than I care to remember, I have had the chance to work with a number of celebrities who have supported clients with the launch of new products and services — I think my claim to fame has to be having the mobile number for Mr Motivator at one point! Now there is no doubt that with celebrities come press coverage but when does the battle to land column inches or secure air time discredit a brand rather than adding value? It is examples like this that make me question the value of celebrity associations. As far as I am concerned you have to choose very wisely when you are considering which celebrities to work with. Then there are the celebrities who will go to the opening of an envelope. They mean well and support several brands with the launch of anything from baby products to trainers, food supplements to charities. I can never really see the point in using someone who has no affinity with the brand that you are trying to promote, so this is something that I think needs a great deal of thought. Perhaps times have changed but I think the value of a celebrity needs to be considered longer term. What will the benefit be to the brand once the photocall is over and how will that association build over time?
Please contact customerservices lexology. Consumers are no strangers to seeing products and services endorsed or promoted on popular social media platforms by high-profile celebrities.
Celebrity Endorsement Agreements
Alcohol endorsements from celebrities including David Beckham , Mila Kunis and Ryan Reynolds may increase risk of alcohol abuse among teenagers, new research has claimed. Using the Alcohol Use Disorders Identification Test-Consumption AUDIT-C , the researchers were able to determine how susceptible the participants of the survey were to alcohol marketing in accordance with their answers. According to their findings, those with a greater awareness of alcohol marketing were more likely to be "higher-risk" drinkers. The participants with high awareness of alcohol marketing reported seeing at least 54 examples in the past month. The study also found that while 76 per cent of those surveyed were under the age of 18, 48 per cent were current drinkers, and 44 per cent were regarded as "high-risk" drinkers. In the UK, it s illegal for an individual under the age of 18 to buy or be sold alcohol, charity Drinkaware outlines. A child over the age of 16 can be bought beer, wine or cider by an adult over the age of 18 if they re eating a table meal together at an eatery that has an alcohol licence. It s also legal for children aged between five and 16 to drink alcohol at home or on private premises. The researchers stated that "further scrutiny and examination" is needed to assess how marketing in the UK affects young people. For more information about alcohol consumption, visit Drinkaware. Always drink responsibly. You can find our Community Guidelines in full here. Your account has been blocked for contravening the community guidelines. Want to discuss real-world problems, be involved in the most engaging discussions and hear from the journalists?
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Please remember, as a B2B service we regret we cannot respond to media, charity or autograph requests. Rita Ora has collaborated with German retailer Deichmann, launching a new capsule collection for …. Pharrell Williams has partnered with Chanel, co-designing a capsule collection and starring in the …. Ever since Josiah Wedgwood leveraged royal patronage for his brand of pottery, more than years ago, celebrity endorsements have proved an effective advertising strategy for building strong, customer-oriented brands. Numerous studies on the performance and effectiveness of celebrity-led advertising campaigns have been conducted and, taking into consideration the multi-faceted nature of such deals, the results have been extremely positive; we have seen brand campaigns that have exceeded all expectations, by any measure of success, in practically every sector of industry. At Celebrity Group, our experienced group of celebrity agents understand the value that celebrity endorsements have for building brand equity, working closely with our clients to provide them with more effective and influential endorsement campaigns. We can help advise you on everything from choosing the right celebrity to the costs of engaging your chosen celebrity. George Clooney. Bringing brands and celebrities together since Milla Jovovich.