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Howdens.com Sale & Online Coupons
Howdens, the fitted-kitchen supplier, may have a new boss, but its winning formula endures. There are another 24 in Europe, 20 of them in France. Buying a Howdens kitchen is a different experience to going to a showroom. Typically, the customer approaches a local builder. The builder then sends Howdens round to measure up and take the customer through the product range. The builder buys the kitchen from Howdens, adds his mark-up and sells it on to the customer.
By not selling to the public the company turns away potential customers, but it also has no need for expensive showrooms or advertising campaigns. Unlike retail customers, who might go decades without a new kitchen, builders come back all the time. Keeping tradespeople happy means higher costs in other areas of the business, though. The company also designs cabinets so they are easy to fit, and provides builders with credit so they can be paid for the job before they pay for the kitchen.
Depot managers are encouraged by a generous bonus scheme to get to know their customers and use their discretion in setting discounts. The net result of these trade-offs is a unique and highly profitable business. While fat profits attract competition, emulating Howdens would be very tough for a would-be competitor because the group is so well entrenched in its niche. A new entrant would have to out-compete the incumbent.
Traders may be worrying about consumer confidence because kitchen refurbishment is pricey, and easily deferred if the economy goes through a sticky patch. The state of the housing market is a perennial concern, too, because people often change the kitchen when they move house. To my mind, however, a winning formula trumps an uncertain market over the long term. A friendly builder tells me he buys his kitchens from Howdens because it keeps nearly everything in stock.
Very high trade discounts annoy him, because they come across as a sales gimmick, but he appreciates the confidentiality of the discount. He says the sales staff are friendly and on-the ball, always following up inquiries and offering deals. With the exception of Wren, a fast-growing kitchen retailer founded in , Howdens has grown faster this decade than any other mainstream UK kitchen supplier — even though it is the largest.
Research firm JKMR, which specialises in the UK kitchen industry, estimates that Howdens supplies about a fifth of fitted kitchen products by value, and a third of all fitted kitchens by volume. Howdens dominates, though. JKMR reckons its sales are roughly equal to all the trade sales of the other outlets combined. It plans to open about more depots in the UK, implying a total of about in Diminishing returns could have set in by then, but expanding overseas is an option.
The company says it is looking to open stores in Northern Ireland, and has been active on the continent for more than a decade. JKMR thinks Howdens may now target the large number of independent kitchen studios retailers , or property developers. It may even abandon its trade-only policy, and sell directly to homeowners online.
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If we go to Howdens — how much will the equiv be if we get it at trade? Interesting, so what would be reasonable discount to aim for? They have the catalogues in the showrooms with the retail prices in for all the units and bits, if you can get one you could work out what retail would be for an equivalent kitchen and then assume a range of discounts. A drawer pack between and ! Will also get the work surfaces from worktop express. Discount on artificiaclly high prices is a fairly standard practice. I have accounts with Howdens and Benchmarx.
Howdens.com Sale & Online Coupons
Discussion in Builders Talk started by mak , Jan 29, Log in or Sign up. Screwfix Community Forum. I have lost work before because Howdens cant compete on prices. Can not beat prices. My brother who is a plumber makes a fortune out of supply. Anyone any ideas?. Become a plumber?
Howdens Kitchen Units
A key feature of Howdens success is our trade customer focus, which underpins everything we do. We believe the best way to source and install a kitchen is to work with your local tradesperson as kitchen installation requires professional skills and the purchasing decision can be both complex and time consuming. The installation is often linked to other developments in the home, an extension or breaking through a wall to create open living space. The builder is best placed to co-ordinate the kitchen project, backed by Howdens support and resources, throughout the entire process. Our depot managers set us apart. They bring a determination to succeed, have a can-do attitude, are commercial and are incentivised to be so. You should be all of these things when dealing with entrepreneurial customers.
Howdens, the fitted-kitchen supplier, may have a new boss, but its winning formula endures. There are another 24 in Europe, 20 of them in France. Buying a Howdens kitchen is a different experience to going to a showroom. Typically, the customer approaches a local builder. The builder then sends Howdens round to measure up and take the customer through the product range. The builder buys the kitchen from Howdens, adds his mark-up and sells it on to the customer. By not selling to the public the company turns away potential customers, but it also has no need for expensive showrooms or advertising campaigns.
Discussion in General Chat started by Naaktgeboren , May 3, Howdens Kitchens. May 3, at 9: Naaktgeboren , May 3, Jul 13, Messages: Kashyyyk Ratings: Does anyone have experience with buying a Howdens kitchen? I am finding it most frustrating. The business model appears designed to allow the kitchen fitter to charge whatever he feels like at the time. For example, they are trade only and don t advertise their prices anywhere which means you have to find a fitter with a trade account.
You need sizes and what you actually want in the space and what sort of finish,units and the electricals and worktops, then we have something to work with. Just had a Howdens kitchen fitted.
Howdens Kitchens – hom much is trade?
Trafalgar All Trades Limited - August 8, Review for Howdens Joinery Co. Replies for Howdens Joinery Co. We have a close working relationship with Howdens Joinery and work together on multiple projects throughout the year, any customer needs for kitchens we always recommend Howdens for value and price is unbeatable. I purchased kitchens from different companies. Overal Howdens is not a perfect solution but when compared to other kitchen manufacturers they are beat in mu opinion. Units are pre build. Majority of catalogue is in stock and very important for me Returns are very easy. When I have a customer who dont know what he wants - All I need to do is call to them and the designer team will do the rest. Terrible customer service. Parts missing which becomes a major issue with branch disputing issues.
OT: rough price guide for Howdens kitchens…?
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This article is mainly about Howdens Kitchens Aberdeen. This article will be focused on Howdens, but Magnet has a very similar business model. The purpose of this article is that our customers have a good idea of what they would get. Howdens has many branches locally. In fact, they have 7 branches in Aberdeen and close to it. There are 3 branches in Aberdeen, meaning that the stock levels are always going to be great. This is one of the main reasons we keep using them, despite having some bad experiences with them. Getting a Howdens kitchen in Aberdeen is probably easier that a Magnet one Magnet has only a store in Aberdeen with very low levels of current stock. They will sell to trade only, although they accept anyone for quotes, with the condition of your finding a builder to use his account with. Because you used his builder, Howdens has no liability to you if anything goes wrong. Many think that Howdens actually sells their own kitchens. They will try to make you think you get a stronger and sturdier kitchen this way. This is not true, as any fitted kitchen will have to be rigid built in the end. Sometimes they will offer a flat pack as an alternative, a cheaper alternative. This has the purpose of making you believe that a rigid built kitchen is much more valuable.